“Why didn’t they teach me this in business school?”
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Marketers ruin everything… Take storytelling, for example. Storytelling is beautiful. It’s an art that grabs people by the shirt-collar and takes them on an emotional journey. But marketers are trying to ruin it… It all started with Donald Miller’s Build a Storybrand book. That book was actually quite good and insightful, but it set offContinue reading “What Great Sales Pitches, Marketing and Movies Have in Common”
Spring 2017, my son was born. His name’s Easton, and he came out with a lion’s mane of soft, silky hair that had only recently been plucked from the hair-trees in heaven. I could snuggle him and run my hands through his mane for hours. He was born in the morning, so the rest ofContinue reading “The Question.”
Pac-Man would be a terrible teacher. And yet, the way we’ve built education is to teach our children and scholars to act like Pac-Man: To go along collecting dots. Memorize the textbook, fill in the right bubbles on a scantron sheet, gather information for the sake of information. Collect the dots. The result is millionsContinue reading “Pac-Man and Education Will Die Together”
I saw this amazing post this week: Ain’t that the freakin’ truth. Then I had an idea… What if I curated a list of resources that teach MBA school topics better than and in less time than a traditional MBA? (NOTE: I don’t have an MBA, and I don’t intend to get one. So takeContinue reading “Earn Your MBA in 4 Minutes”
I was a sophomore in high school… It was a brand new high school, and the energy in the auditorium for our “opening assembly” was palpable. I was shy, as I had been for the last three years in middle school. I sat in the back-half of the auditorium next to a random kid fromContinue reading “If You’re “Competing,” You’ve Already Lost”
I PUT THE NEEDLES IN THE WORLD’S CONTENT HAYSTACKS. Hey mystery reader. I’m Zac. I’m the owner of this website and a Freelance Writer eager to help you with your brand’s narrative messaging strategy. REASON BEING IS THIS: Most companies treat their content like Amazon treats movies: they publish the occasional fool’s gold nugget inContinue reading “My Writing Portfolio”
A few days ago, I went back to watch a speech I gave in 2017. It was for the Utah State University Citizen’s Scholar Conference… And it was putrid. Awful. Downright disgraceful. I can’t believe I allowed myself to give such a horrifically boring presentation on a topic I care so much about (empathy). AndContinue reading “My Disgusting, Festering Mess of a Presentation”
Coaching is simple, but it’s not easy. Great coaching goes against all our natural impulses. When faced with helping someone get better, our tendency is to take control. To “do it ourselves” or “be the hero.” But trust me, no one wants you to be their hero. They want to be their own hero. AContinue reading “How to Coach Anyone”
It’s stupid. I mean really stupid. It’s outrageous, in fact. Every one of you reading this email, myself included, has instant, free access to 4.5 billion other people. And yet, how do we use this power that our ancestors could only dream of?… We use it to watch cat videos and short clips of GordonContinue reading “The Opportunity We’re Wasting”
There’s two types of learning: 1) “Just in case” learning: this is learning done in school. Geometry, geography, calculus, physics. Stuff you learn just in case you need it one day. 2) “Just in time” learning: this is learning that’s personal, timely and relevant. It’s just in time. “I can use this to make myContinue reading ““Automate or Die””
I went snowboarding last week. It was the first time I’d gone in ten years, and I made a remarkable discovery on the mountain. Or, perhaps, a better way to describe my discovery would be that I received confirmation of what I’ve been learning from Daniel Coyle’s The Talent Code. My friend and I snowboardedContinue reading “The Simple Truth of How Talent Grows”
Three things in particular stick out to me about the traditional education system that have slowly driven me to start Free MBA: 1) We’ve trained generations of young people to make traditional education their default decision. It’s rare to see people show their 18-22 year olds other alternatives to learning and determining your life’s work. 2) The currentContinue reading “What Universities Need to Learn About Product Development”
During my junior year in college, my business school introduced something called “differential tuition.” Differential tuition (DT) required business students to pay additional tuition per credit compared to other non-business University students. Most people took it and paid it. I and some other students decided to ask the Dean what the deal was first… I scheduledContinue reading “The $8 Million Meeting That Didn’t Happen”
No one has ever run a marathon in under 2 hours. Eliud Kipchoge has the current record at 2:00:25. After months of intense training with Nike to break the 2 hour mark, he came up just 25 seconds short. Eliud is infamous for his relentless spirit and belief that human beings can do anything. After theContinue reading “The World is Just 25 Seconds Away”
In one of my college professors’ offices, I noticed an upside down map of the world. “Why do you have an upside down map of the world on your wall?” I asked. “It’s there so you will ask that question” he said. “I want to invite people to challenge their assumptions and look at the worldContinue reading “Why You Need an Upside-Down World Map”
Side hustles are aptly named. It’s a wild ride coming up with something to sell, earning your first dollar and deciding how far to run with this crazy idea of yours. To make the hustle a little easier for you, I’m sharing the ridiculously easy spreadsheet I use to track revenue and expenses for yourContinue reading “How to Easily Track Revenue and Expenses for Your Side Hustle”
Your customer is the deer, your headline is the headlights. A bit morbid, maybe even a cruel misrepresentation, yes. But you get the point. Customers won’t read your content if your headline sucks. But you already know that… In fact, if you’re reading this article then you probably already know the generic headline advice: useContinue reading “How to Write Headlines that Stop Readers Like a Deer in Headlights”
Public speaking gave birth to the world’s first democracy. It was fifth century Athens and citizens of the city-state would gather in the agora, a public square of sorts, to discuss matters they considered important to life. These great orators believed being a good citizen also meant giving persuasive presentations (PowerPoint not included). The problemContinue reading “Top 3 Ways to Structure a Persuasive Presentation”